Toyota First was initially created in 2003 and was developed to supply Toyota Genuine Parts to both Independent and chains of Garages and Bodyshops.
Toyota First is proud to have grown into a market leading trade programme which is always striving to bring more innovation to the supply of Toyota Genuine Parts to the trade including Garages and Bodyshops.
The programme has a strategy to develop relationships and activities to allow more Garages to purchase Toyota Genuine Parts at very competitive prices, givingboth the garage and the customer the peace of mind that they are using Toyota Genuine Parts on their vehicle.
The trade programme currently trades through 146 Trade Centres. All the Trade Centres will have direct trade phone numbers and email addresses enabling Garage and Bodyshop customers to talk directly to Toyota parts specialists. Additionally, every Trade Centre also has a minimum of a twice daily delivery service giving Toyota First a national coverage.
Prices on key products lines have been extensively researched and continue to be checked so that Garages have the peace of mind that they can purchase Toyota Genuine Parts competitively, compared with aftermarket parts.